Tuesday, July 29, 2008

The ubiquitous saree

I read this article in Hindustan Times' sunday magazine Brunch. It was about the way sarees are in fashion since almost 3000 years now. Some the figures there really caught my eye.

1.) According to a survey by textile industry, sarees account for more than one-third of total garment sales in india with an estimated value of about 53,459 crores.
2.) Only garment that has recorded a growth rate in sales of 8.8% from 1998 to 2006 when the sales for other garments had fluctuated.

No wonder sarees are considered "Evergreen"

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